Growth Strategist · Media Buyer · Fractional CMO

Brandon
Mangan Fractional CMO & Google Ads Expert in Texas

I help brands and businesses build marketing that actually grows revenue, from first paid media dollars to full omnichannel strategy. I hold an MBA in marketing and have spent the past decade managing millions in monthly ad spend. You get senior-level experience without the full-time overhead.

Google Ads YouTube Advertising eCommerce Growth Fractional CMO FAA Part 107 Real Estate Media
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Brandon Mangan, Growth Strategist and Fractional CMO based in Texas
$2M+ YouTube Retail Flights
$1M+ Monthly Media Spend Managed
10+ Years of Marketing Experience

Brands I've worked with

Grüns
Interstate Batteries
EquipmentShare
Manta Sleep
Ka'Chava
Miller Electric
Jabra
Diamondback
EF Ultimate Break
Polycom
The Earthling Co.
Brandon Mangan speaking on a panel at a Google event
MBA Marketing Emphasis

About

Built in the trenches.
Grounded in strategy.

I started in the field: running operations for an eCommerce business, shooting my own photography, managing my own ads. That hands-on brand building is what separates me from consultants who have only ever worked inside one silo.

Before going independent, I spent two years running day-to-day operations for a DTC homebrew supply brand (later acquired by morebeer.com), three years as a project manager at an integrated marketing agency, and four and a half years as a Senior Google Strategist at OMG Commerce, one of the country's top performance marketing agencies. I managed millions in monthly spend, built dedicated specialist teams, and helped stagnant brands break growth records. Most recently, I led all Google and Microsoft Ads for a portfolio of DTC supplement brands at Grüns in the years leading up to their $1.2B acquisition by Unilever.

I also hold an FAA Part 107 Remote Pilot Certificate and have worked as a director of photography for brands including Interstate Batteries, Polycom/Poly, and Midtronics. My camera work covers commercial, real estate, oilfield, and ranch media across Texas.

Certified Google Media Buyer
FAA Part 107 Drone Pilot
MBA, Marketing Emphasis
10+ Years in Performance Marketing
Google Strategic Partnership
eCommerce & DTC Specialist
Omnichannel Campaign Experience
Shopify & WordPress Expertise

Services

What I bring
to the table

I've worked at every level of the funnel, from early-stage brand strategy to accounts spending millions a month. Here's where I can help.

Fractional CMO & Growth Strategy

Senior marketing leadership without the full-time salary. Built for SMBs that are ready to replace gut-feel marketing with a real system.

  • Marketing audit & roadmap
  • Omnichannel campaign planning
  • Annual playbook development
  • Team building & vendor management
  • KPI frameworks & reporting

Google & YouTube Ads

Paid search and YouTube programs built around measurable growth, not vanity impressions. I've managed accounts spending $1M+ a month and scaled brands from their first dollar.

  • Search, Shopping & Performance Max
  • Demand Gen & YouTube campaigns
  • Account audits & rescue
  • Attribution & conversion tracking
  • Microsoft/Bing Ads
  • Organic SEO / AIO / GEO strategy playbooks

eCommerce Growth

Full-funnel growth for DTC and marketplace brands, covering platform setup, product launches, and scaling ad spend profitably.

  • DTC paid media strategy
  • Amazon A+ content & management
  • Product launch strategy
  • Shopify & BigCommerce optimization
  • CRO & funnel analysis

Content & Creative Strategy

Copywriting, brand voice, and digital content strategy informed by years inside real brands rather than borrowed templates.

  • Brand voice & messaging
  • Website & product copywriting
  • Ad creative development
  • Scripting & storyboarding
  • Email & owned channel strategy
  • Content calendars & briefs

Local & Regional Marketing

The full marketing stack for service businesses at any stage, whether that's a zero-to-launch buildout or scaling an established operation. Pest control, landscaping, law firms, hospitality, and more, with national-agency tools behind every campaign.

  • Local Google & Meta Ads management
  • Google Business Profile optimization
  • Website development & management
  • Traditional & out-of-home advertising
  • Omnichannel campaign planning
  • Multi-location coordination

Real Estate & Property Media

Photography, video, and aerial media for real estate professionals, ranchers, and land sellers across Central Texas. FAA Part 107 certified.

  • Property & listing photography
  • Ranch & large-acreage aerials
  • Drone video production
  • Oilfield & construction documentation
  • Commercial brand photography

Track Record

Numbers from the field

$2M+
YouTube Campaign Flight Coordinated a $2M YouTube flight supporting a CPG brand's national retail expansion. The campaign drove positive iROAS and helped secure the brand's relationship with a new nationwide retailer.
3.3×
Ad Spend Scale Took a stagnant home goods brand from roughly $60K to over $200K in monthly spend in under six months, breaking YoY growth records twice and delivering the brand's first seven-figure months.
$500K
Monthly Spend Scaled Scaled a vitamin and supplement brand from $150K to a consistent $500K+ per month in under a year, with multiple product launches hitting first-page shopping results within weeks.
50%
YoY Revenue Growth Grew YouTube from $25K to $125K per month for a national travel brand, driving 50% YoY revenue growth by diversifying demand gen and feeding bottom-funnel search and remarketing.

Featured Case Study

Grüns × Google

A published Google success story: how rigorous incrementality testing and format migration drove outsized YouTube results for a fast-growing DTC supplement brand.

Grüns ×

Grüns needed to scale YouTube spend aggressively heading into Q4 while improving profitability. We ran a three-week incrementality test to establish a true performance baseline, then migrated spend into high-performing formats to unlock sustainable scale.

Published by Google as an official YouTube Advertising success story.

12×
Lift in Conversions
89%
Reduction in CPiA
46%
Budget Lift with Positive iROAS
300%
Demand Gen Campaign Scaled
View Full Case Study → Published by Google · YouTube Advertising

Portfolio

A look at the work

Commercial photography and brand media for clients including Interstate Batteries, Polycom/Poly, and Midtronics.

Commercial brand photography of an executive business meeting
Commercial · Brand
Interstate Batteries outdoor product photography
Interstate Batteries · Product
Commercial food and lifestyle photography
Commercial · Food & Lifestyle
Interstate Batteries studio product photography
Interstate Batteries · Studio
Midtronics commercial photography
Midtronics · Commercial

Commercial photography portfolio. Real estate and aerial samples below.

Photography & Media

Central Texas Real Estate
& Property Media

Professional photography, video, and aerial drone services for real estate listings, ranch properties, and large acreage across Central Texas. I specialize in the kind of wide-open land that never looks as big as it really is from the ground.

Real Estate & Listing Photography

Residential, rural, and commercial property photography built for MLS listings, marketing materials, and online syndication. Interior, exterior, and lifestyle.

Ranch & Large Acreage Aerial

Drone-first coverage for ranch land, hunting properties, timber, and agricultural acreage. Scale, terrain, water features, and improvements, all captured from the air.

Aerial Video Production

Cinematic drone footage for property listings, land sales, and brand projects. Edited for web delivery, social, and presentation use.

Oilfield & Construction Media

Commercial documentation photography and video for oilfield operations, well sites, and construction projects. Serving the Midland, Odessa, and San Angelo markets.

Service Area: Real Estate & Property Media

Stephenville (Erath Co.) Dublin (Erath Co.) Brownwood (Brown Co.) Early (Brown Co.) Comanche (Comanche Co.) De Leon (Comanche Co.) Gorman (Comanche Co.) Granbury (Hood Co.) Eastland Cisco Hamilton Goldthwaite + All Connecting Counties
Midland Odessa San Angelo Permian Basin (Commercial)
FAA Part 107 Certified Remote Pilot · Commercial Drone Operations

FAQ

Common questions

What does a fractional CMO cost compared to a full-time hire?

A full-time CMO in Texas typically runs $200K or more per year before benefits. A fractional engagement gives you the same strategic leadership for a fraction of that, scoped to what your business actually needs.

What size ad budgets do you work with?

Everything from first-dollar launches to accounts spending more than $1M a month. Most engagements start with an audit so we both know where the opportunity is before committing.

Do you only work with Texas businesses?

No. Marketing and paid media clients are nationwide and fully remote-friendly. Photography and drone work is in-person and covers Central Texas, with commercial travel to the Permian Basin.

What areas do you cover for real estate photography?

Stephenville, Dublin, Brownwood, Comanche, Granbury, and the surrounding counties, plus Midland, Odessa, and San Angelo for commercial and oilfield work.

Are you licensed to fly drones commercially?

Yes. I hold an FAA Part 107 Remote Pilot Certificate, which is required for any commercial drone operation in the United States.

Get in Touch

Let's talk about
what's possible.

Whether you need a full marketing partner, a paid media specialist, or aerial property photography, I'd rather have a quick conversation than send a proposal into the void.

Phone 325.330.3940

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