Growth Strategist · Media Buyer · Fractional CMO

Brandon
Mangan

Marketing that performs. Media that sells.

I help small and mid-size businesses build and scale marketing that actually works — from first-dollar paid media to full omnichannel strategy. With an MBA in marketing and years spent managing millions in monthly ad spend, I bring senior-level firepower without the full-time overhead.

Google Ads YouTube Advertising eCommerce Growth Fractional CMO FAA Part 107 Real Estate Media
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Brandon Mangan, Growth Strategist and Fractional CMO
$2M+ Single Campaign Flight
$500K+ Monthly Media Spend Managed
10+ Years of Marketing Experience

Brands I've worked with

Grüns
Interstate Batteries
EquipmentShare
Manta Sleep
Ka'Chava
Miller Electric
Jabra
Diamondback
EF Ultimate Break
Polycom
Grüns
Interstate Batteries
EquipmentShare
Manta Sleep
Ka'Chava
Miller Electric
Jabra
Diamondback
EF Ultimate Break
Polycom
Brandon Mangan
MBA Marketing Emphasis
About

Built in the trenches.
Grounded in strategy.

I started in the field — running operations for an eCommerce business, doing my own photography, managing my own ads. That ground-level foundation is what separates me from consultants who've only ever worked from a boardroom.

Before going independent, I spent two years managing the day-to-day operations of a DTC brand, three years as a project manager for an integrated marketing agency, and four and a half years as a Senior Google Strategist at OMG Commerce, one of the country's top performance marketing agencies. I managed millions in monthly spend, built dedicated specialist teams, and helped brands scale from stagnant to record-breaking. Most recently, I led all Google and Microsoft Ads efforts across a portfolio of DTC supplement brands at Grüns.

I also hold an FAA Part 107 Remote Pilot Certificate, and have worked as a director of photography for major brands including Interstate Batteries, Polycom/Poly, and Midtronics. My work covers commercial, real estate, oilfield, and large-property/ranch media across Texas.

Certified Google Media Buyer
FAA Part 107 Drone Pilot
MBA, Marketing Emphasis
10+ Years in Performance Marketing
Google Strategic Partnership
eCommerce & DTC Specialist
Omnichannel Campaign Experience
Amazon & BigCommerce Expertise
Services

What I bring
to the table

From early-stage brand strategy to managing half a million dollars a month in ad spend — I've operated at every level. Here's where I can help.

Fractional CMO & Growth Strategy

Senior marketing leadership without the full-time cost. Ideal for SMBs ready to move beyond gut-feel marketing and build a real system.

  • Marketing audit & roadmap
  • Omnichannel campaign planning
  • Annual playbook development
  • Team building & vendor management
  • KPI frameworks & reporting

Google & YouTube Ads

Paid search and YouTube advertising built for measurable growth — not just impressions. I've managed $500K+/month accounts and scaled brands from zero.

  • Search, Shopping & Performance Max
  • Demand Gen & YouTube campaigns
  • Account audits & rescue
  • Attribution & conversion tracking
  • Microsoft/Bing Ads

eCommerce Growth

Full-funnel growth strategy for DTC and marketplace brands. From platform setup to product launch to scaling ad spend profitably.

  • DTC paid media strategy
  • Amazon A+ content & management
  • Product launch strategy
  • Shopify & BigCommerce optimization
  • CRO & funnel analysis

Content & Creative Strategy

Strategy and execution across copywriting, brand voice, and digital content. Built from real brand experience, not templates.

  • Brand voice & messaging
  • Website & product copywriting
  • Ad creative development
  • Email & owned channel strategy
  • Content calendars & briefs

Local & Regional Marketing

Full marketing stack solutions for service businesses at any stage — from zero-to-launch to scaling established operations. Built for pest control, landscaping, law firms, hospitality, and beyond, with the tools of a national agency behind every campaign.

  • Local Google & Meta Ads management
  • Google Business Profile optimization
  • Website development & management
  • Traditional & out-of-home advertising
  • Omnichannel campaign planning
  • Multi-location coordination

Real Estate & Property Media

Photography, video, and aerial media for real estate professionals, ranchers, and land sellers across Central Texas. FAA Part 107 certified.

  • Property & listing photography
  • Ranch & large-acreage aerials
  • Drone video production
  • Oilfield & construction documentation
  • Commercial brand photography
Track Record

Numbers from the field

$2M+
YouTube Campaign Flight Coordinated a $2M YouTube campaign supporting a CPG brand's national retail expansion, driving positive iROAS and securing the brand's relationship with a new nationwide retailer.
3.3×
Ad Spend Scale Took a stagnant home goods brand from ~$60K/mo to $200K+/mo in under six months — breaking YoY growth records twice and delivering the brand's first seven-figure months.
$500K
Monthly Spend Scaled Scaled a vitamin and supplement brand from $150K/mo to consistent $500K+/mo in under a year, launching multiple products to first-page shopping results within weeks.
50%
YoY Revenue Growth Scaled YouTube from $25K to $125K/mo for a national travel brand, driving 50% YoY growth by diversifying demand gen and fueling bottom-funnel search and remarketing.
Portfolio

A look at the work

Commercial photography and brand media for clients including Interstate Batteries, Polycom/Poly, and Midtronics.

Commercial brand photography — executive business meeting
Commercial · Brand
Interstate Batteries outdoor product photography
Interstate Batteries · Product
Commercial food photography
Commercial · Food & Lifestyle
Interstate Batteries studio product photography
Interstate Batteries · Studio
Midtronics commercial photography
Midtronics · Commercial

Commercial photography portfolio. Real estate and aerial samples below.

Photography & Media

Central Texas Real Estate
& Property Media

Professional photography, video, and aerial drone services for real estate listings, ranch properties, and large acreage across Central Texas. Specializing in the kind of wide-open land that doesn't do itself justice from the ground.

Real Estate & Listing Photography

Residential, rural, and commercial property photography built for MLS listings, marketing materials, and online syndication. Interior, exterior, and lifestyle.

Ranch & Large Acreage Aerial

Drone-first coverage for ranch land, hunting properties, timber, and agricultural acreage. Capture scale, terrain, water features, and improvements from the air.

Aerial Video Production

Cinematic drone footage for property listings, land sales, and brand projects. Edited for web delivery, social, and presentation use.

Oilfield & Construction Media

Commercial documentation photography and video for oilfield operations, well sites, and construction projects. Serving Midland, Odessa, and San Angelo markets.

Service Area — Real Estate & Property Media
Stephenville (Erath Co.) Dublin (Erath Co.) Brownwood (Brown Co.) Early (Brown Co.) Comanche (Comanche Co.) De Leon (Comanche Co.) Gorman (Comanche Co.) Granbury (Hood Co.) Eastland Cisco Hamilton Goldthwaite + All Connecting Counties
Midland Odessa San Angelo Permian Basin (Commercial)
FAA Part 107 Certified Remote Pilot · Commercial Drone Operations
Get in Touch

Let's talk about
what's possible.

Whether you need a full marketing partner, a paid media specialist, or aerial property photography — I'd rather have a quick conversation than send a proposal into the void.

Phone 325.330.3940

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